1 · Signal inventory
Map leading indicators already sitting in CRM, finance, and support tools. Retire vanity metrics that never moved a decision.
Flagship course
Revenue Signal Lab
Six weeks of structured practice in business analytics for revenue forecasting. You leave with a living signal pack, a conversion audit, and a forecast narrative your operations partners can challenge.
Learning outcomes
- Design a weekly signal review that separates noise from actionable movement.
- Rebuild conversion assumptions with transparent inputs and named owners.
- Publish revenue ranges with triggers instead of brittle point estimates.
- Write a board-ready narrative that explains variance without theatre.
Modules
2 · Pipeline hygiene
Stage definitions, age limits, and exception notes that stop late-quarter surprises from hiding in “commit”.
3 · Conversion math under pressure
Scenario tables for win-rate drift, seasonality, and GB holiday compression — with clear confidence notes.
4 · Range publishing
Build low / base / stretch bands, attach owners, and define the revision rule before the month turns noisy.
5 · Narrative studio
Draft the story operations and the board will share, including the limitations you refuse to hide.
6 · Live critique week
Present your pack to facilitators and peers. Revise once. Ship a version your team can keep running.
Instructor
Helen Quayle
Helen spent twelve years in commercial finance across Midlands and London operators before designing Vector Service Core’s forecasting practice. She focuses on signal discipline rather than model fashion.
Informational pricing
Individual seat for the next open cohort: £1,480. Team seats (3–6) from £3,900. Pricing is informational only — no checkout on this site. Ask via contact for availability.
Reviews from this course
“Module four forced us to name who owns the stretch band. That alone cleaned our Monday call.”
“Useful, though the live critique week is intense if your CRM hygiene is still messy. Do the prep.”
FAQ
Who is this for?
Revenue operations, FP&A, and commercial leads who already produce a forecast and want a sturdier weekly method.
Do you teach a specific tool?
No. Exercises work in spreadsheets or your existing BI stack. We care about definitions and decision rules, not vendor lock-in.
What is a real limitation of this lab?
We do not rebuild your data warehouse. If source systems disagree on bookings, the lab will surface the conflict but will not migrate pipelines for you.
Is there a certificate?
Yes — a completion note listing modules finished. Employers sometimes ask for your signal pack as the stronger artefact.